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These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers. Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important.
A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate. Get right to the point in the first paragraph. Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption.
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences.
The subsequent paragraphs should be for supporting information. It's easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.
If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling. Make it grammatically flawless.
Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously.
Include quotes whenever possible. There is a source of natural color that cannot be replicated: Include your contact information. A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release preferably at the top of the page.
One page is best -- and two is the maximum. As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable.
This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.
Provide access to more information. You must limit your press release to one page or two, if you mustbut that doesn't mean you can't show people how to learn more. Providing relevant links to your company's website, where prospective writers can learn more about your mission and what you've already accomplished, is a crucial element to the release.(It may help you remember these conjunctions by recalling that they all have fewer than four letters.
Also, remember the acronym FANBOYS: yunusemremert.com careful of the words then and now; neither is a coordinating conjunction, so what we say about coordinating conjunctions' roles in a sentence and punctuation does not apply .
Many moons ago, I eagerly planted myself in the front row of a Florida State classroom for my first day of a public relations writing class.
I was two semesters into my third major in college and pretty stoked about learning the core of the skill set I would need to secure a job post-grad. The best way to send a press release is to personally send it to media outlets as well as syndicate it using an online service.
Writing effective headline is not an easy task, and like any other craft, the more you practice to better you become. The most skilled press release writers often write as many as 50 headlines before they find the perfect one for the press release. The Porter Medical Center Auxiliary Board of Directors has approved a contribution of $, to Porter Hospital in support of a state-of-the-art patient monitoring system upgrade project. We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press.
This makes curating your own media list and selecting an online press release service important components of the five-step process. When you’re writing a press release, samples can be hard to find and replicate.
While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure. Jan 20, · Public Relations is the persuasion business. You are trying to convince the media, the public, your employees, your vendors, shareholders, someone, to do something -- change their opinion.
Apple Newsroom is the source for news about Apple. Read press releases, get updates, watch video and download images.