Our forward-looking statements also include statements of our strategies, plans and objectives for our operations, including areas of future focus in our operations, and the assumptions underlying any of the forward-looking statements we make. The forward-looking statements we make can typically be identified by the use therein of words and phrases such as "aim," "anticipate," "believe," "could occur," "could result," "continue," "estimate," "expect," "expectation," "focus," "forecast," "goal," "guidance," "intend," "plan," "priority," "project," "to be," "will be," "will benefit," "will change," "will come in at," "will continue," "will decrease," "will grow," "will have," "will increase," "will remain," "will strengthen" and "will stay," variations of such words or phrases, other phrases commencing with the word "will" or similar words and phrases denoting anticipated or expected occurrences or results. The forward-looking statements include statements made in Part I, Item 3.
The company runs a chain of retail stores all over the world, and is ranked as the second largest public corporation in the world.
It boasts of over two million employees in the world, making it the leading private employer globally. Compared to any other retailers in the world, Wal-Mart is also ranked as the largest retailer based on turnover and customer base.
The company is ranked among the best employers in the world by fortune global After its foundation, the company remained a private business until when it was registered in the stock exchange of New York.
The headquarters of the company are in Bentonville, Arkansas. After being in business for about sixteen years, the company rose to being the highly profitable retailer in the entire US economy.
The main aim or goal of every business establishment is to sell its products or services to the target market at a profit. Every marketing strategy of any company must begin with a well-defined target market. The performance or success of any product in the market is mainly determined by the four variables of marketing mix namely product, promotion, place, and price.
A target market can be grouped or classified based on five main aspects namely product, demographics, geography, customer behavior, and customer attitudes or psychograph.
Since its inception, the main marketing strategy for Wal-Mart has remained as offering products to customers at low prices with an aim of achieving volume sales at a reduced profit margin.
This strategy proved very popular with consumers because it appeared like a crusade for the poor and the middle class in the society. There is a huge difference between identifying the needs of the target customers and putting in effort to make sure that those needs are met.
Wal-Mart reaches out to the lower, middle class and the poor in the society who strive to meet their daily needs. This category of the market is the largest in the US and many other countries where it operates. This policy has made it a very popular name in the US.
The poor and the middle class in the society forms a large part of the American population, thus enabling the company to perform reasonably well even in places where its competitors find hard to base their operations.
This has helped it to claim a huge market share regions where it has dominated.
Many shoppers in America rank Wal-Mart as the retail outlet with the lowest prices on any item. This has helped it win the confidence and loyalty of many customers overtime. Wal-Mart Market Segmentation Market segmentation refers to the manner in which a accompany groups or divides its customers into several homogenous groups.
This is mainly achieved through carrying out a thorough research aimed at identifying trends and preferences of among certain homogenous groups of customers.
To Wal-Mart, market segmentation is applied to determine where to open a retail outlet and the kind of items to stock in the store. Wal-Mart uses two main types of market segmentation. The first type is geographical, which is ranked as one of the oldest method of segmentation. Geographical segmentation involves grouping customers based on their physical location.Since Wal-Mart does not have a mission statement our group has created a mission statement that they might use.
components of a mission statement. Open Document. Click the button above to view the complete essay, speech, term paper, or research paper. How to Cite this Page Wal-Mart has a damaged reputation because when they move into a.
Wal-Mart is an American retail chain that was founded in by Sam Walton. The company runs a chain of retail stores all over the world, and is ranked as the second largest public corporation in .
Walmart’s mission is evaluated points out of , indicating a poorly structured statement. The statement sounds more like a slogan than a true mission.
It’s clearly too short and provides only 2 components: customers and self-concept. Broad analisis of the biggest company in the world.
It includes WalMart history, internal and external analysis and a focus on WalMart's internationalization with some suggestions for the future. Wal-Mart Discount Stores Since founder Sam Walton opened his first store in , Wal-Mart now has more than 1, discount stores in the United States.
Our Retail Divisions. Wal-Mart Discount Stores one-hour photo and traditional photo developing services, drive-through pharmacies, stationery and paper goods, pet supplies, and. Wal-Mart Stores, Inc. or Wal-Mart is an American public corporation that runs a chain of large, discount department stores.
It is the world's largest public corporation by revenue, Founded by Sam Walton in , it was incorporated on October 31, , and listed on the New York Stock Exchange in